Customer Services & Relationship MGT. (CSRM)

Customer Relationship Management (CRM) is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages. This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors. As the course is targeted to students of CISR_NYSC Micro-credential Program

 

Corporate Institute of Strategic Research Learning Goals:  (1) professional competency and a sense of professional identity; (2) strong communication and interpersonal skills; (3) critical thinkers.   

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